判斷一個客人是否值得長期合作的大標準(這對於正在成長或未成熟型產業是很好的問題)
- Passion - The decision maker has the passion for this industry
- Believe - They believed our products are competitive
- Dedicate - They have dedicated PM / Sales for selling our products
- Solution - They promote a Solution to instead a single product
- Support - They have experienced FAE / Engineers
- Management - Good self management of their company
不過就像面試一樣,有許多更細項可以來判斷客人值不值得經營,以下就是一些常見問題集
History Year of Company Founded / How many years have you been in this market ?Company What is your business type? Distributor? Sytem Integrator? Application provider? End user? Segment Target customer / segment (existing channels' background and any new targeted segment?) Coverage What is your business coverage ? Challenge
What's the biggest challenge for your business now ? - Why intersted in this business?- Why us?
Competitor Who are your competitors? Organization Company organization chart - How many sales and engineers for this business? Marketing How do you promote product ? Any trade show plan? Market Campagin? Product
Who are your supplier now for similar business ? Any related Products? And what is the current selling status ? How to leverage with our product and with us?
Solution What is your solution for customers ? the unique selling point? Stories Please advise your successful stories, Any related projects that your company has done?Inventory What about your inventory strategy - stock plan ? Revenue Sales Revenue / especially % of this industry or product line Finance Who are your investors? Project Name / Volume / Application (software) / Competitor / Schedule Application Software ability / Interested in specific partner?